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  • — SEO Video Tutorials: The Complete List

       (Thursday, 25 September 2014 06:44)


    If you’re in the business of SEO, you’re already well aware of the taxing chore of keeping up-to-date with the latest and greatest strategies. Luckily, here at Eyeflow we’ve worked to compile a list of our favorite SEO video tutorials and resources, helping you stay on top of all the latest SEO tips, strategies and trends to put you ahead of your competitors and on top of Google’s search engine rankings.
    Google Webmaster Help
    What better of a source ...

  • — Blogging Hacks: How to Update Your Old Posts to Boost Organic Visibility

       (Thursday, 25 September 2014 06:26)


    Generating traffic for a blog is not easy. You spend hours of your time and energy coming up with content ideas that quickly become forgotten about and buried deep in the archives. A hot post bringing you visits today can quickly fall off the radar and lose its impact six months from now.
    Don’t let this happen.
    Remember the 80/20 rule? This applies to blogs too because chances are that 20% of your posts are driving 80% of your ...

  • — Do You Use Long-Tail Keywords? You Should!

       (Friday, 15 August 2014 08:10)

    What are long-tail keywords and why might they be important to an SMB owner? Ah…some of the finest friends your website will ever have are “long-tails” when it comes to Google search results, so let’s get into it!
    A long-tail keyword is – as Google itself reports here – “Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit counter-intuitive, at first, but they ...

  • — The Top 10 Conversion Rate Optimisation Myths

       (Friday, 08 August 2014 06:49)

    Conversion rate optimisation is an essential part of any digital marketing strategy. But there are a lot of myths surrounding this crucial aspect of the industry. Here are the top ten myths, busted!
     
     
     
    1. It’s all about the conversion rate
    I don’t like the acronym CRO, or even the name, conversion rate optimisation. It’s misleading in that it suggests it is all about the conversion rate. While the conversion rate (number of conversions/number of sessions) is commonly ...

  • — How often should I update my website content?

       (Thursday, 31 July 2014 07:43)

    I have yet to do any SEO training with anybody without this question being asked. As with most things SEO, there is not a clear cut answer of “you must update every x days / hours”. This article will help you understand what is needed for your website.
    I’ve divided it into two sections, one for blog posts and one for static content, but I would suggest reading both, even if you don’t have one or the other.
    It is ...

  • — How to Develop a Content Strategy for an Unfamiliar Niche

       (Wednesday, 23 July 2014 08:06)

    You know the feeling you get when you get a new client who needs a content strategy for a niche you know nothing about. Without knowing the details of the industry, including the competitions shortcomings, it can be a challenge to create a successful campaign. It’s important to increase your knowledge and develop a strategy that will succeed – but how do you do that when you know nothing about their industry?
    Suppose a company like HydroWorx, a world leader ...

  • — How Can ecommerce Startups Increase their Sales Exponentially?

       (Thursday, 10 July 2014 05:03)

    The online world is full of opportunities and there are startups that have made millions of dollars in just a couple of years simply by creating an e-store with a large number of shoppers. With millions of ecommerce startups popping up on the World Wide Web, getting buyers on a startup e-commerce website can be a challenge. However, with the right strategies and planning, increasing your sales in an exponential way does not look that difficult either.
    If you are ...

  • — Are Stock Images a Problem?

       (Wednesday, 18 June 2014 08:05)

    I have a love-hate relationship with stock images. On the one hand, I know they don’t look authentic. I used to be very adamant about not using stock images on this site, and you will certainly never see a stock image pretending to be our team or any member of our team.
    On the other hand, we often find when working with clients’ authentic photos that it’s very hard to make them look good. The lighting tends to be poor, ...

  • — 3 Ways to Get Customers Talking About You

       (Friday, 13 June 2014 06:27)

    We’ve heard it countless times – Build an awesome product, and your customers will shout from the rooftops. Solve your customer’s big problems, and they’ll tell everyone. If you build it, they will evangelize.
    Unfortunately, it’s not true. A very small percentage of the population is actively blogging and writing reviews. A slightly higher percentage may participate in ratings or sharing on social networks. The rest are passive consumers – reading and forming opinions silently and unlikely to influence other ...

  • — 6 Online Marketing Mistakes By People Who Hate Technology

       (Friday, 06 June 2014 05:58)

    Ever had an anti-computer or anti-technology moment? I had one recently when a program I was using “hijacked” my computer and stalled my progress for a few seconds – very annoying!
    But some people are in a perpetual anti-technology moment when it comes to marketing their business online. They feel like it is a necessary thing to do today but seem to be annoyed by it all.
    Some may express the frustration like this:

    “I’m not into all that ...

  • — 4 Common Copywriting Mistakes Everyone Makes

       (Thursday, 22 May 2014 05:12)

    I don’t care who you are; everyone makes mistakes in writing copy. Even the professionals who have to look at the copy with a jaundiced eye and tweak things. This is why we have drafts: because perfection seldom happens the first time around.
    While the list of common copywriting mistakes could probably fill a small eBook, some are more common than most — like the four below:
    1. Headlines
    You can have the best content out there, but if your ...

  • — 20 ways to make money online

       (Thursday, 15 May 2014 06:15)

    Maybe you’re watching this because you just want a bit of extra income to supplement your existing job, or maybe you want to get rid of your job altogether and replace it with an income source that will give you a bit more time and freedom.
    Whatever your reason is for picking up this training program, I really hope you get a lot out of it and that you take action on what you’re about to learn.
    If you’ve been ...

  • — Email Marketing Explained: The Definitive Word on Subject Lines

       (Friday, 09 May 2014 06:27)

    Everyone hopes their emails get read. We know that along with having a good relationship with the recipient, writing exceptional subject lines increases the chances our message gets opened in a crowded inbox. And everyone who writes email for sales and marketing purposes has read or heard something about writing the best subject lines … you know, the ones that are automatically opened because they’re so good.
    Stop right there. You can quit your quest for the holy grail of ...

  • — Top 3 Video SEO Tricks to Optimize YouTube

       (Wednesday, 30 April 2014 06:19)

    YouTube is very much in vogue these days. It is easy to shoot a video and upload it online for netizens to see it. Many e-commerce ventures are using these videos to talk about their brand, products and services. As a result of their overeager attitude towards populating YouTube, hundreds of minutes of video are being put up on this video site every minute! There is a deluge of videos out there waiting to be seen and noticed.
    SEO companies ...

  • — Understanding Dedicated Web Hosting

       (Wednesday, 23 April 2014 06:12)

    The needs of a large business organization are different from that of a small business. For this reason it is extremely important that before you make a decision on the type of web hosting you are going to chose, first you must understand the very nature and needs of your business organization. Typically there are 3 types of web hosting services; shared web hosting service, dedicated web hosting service and virtual web hosting service. All of these 3 services are ...

  • — 5 Unique Ways To Come Up With Blog Ideas

       (Wednesday, 16 April 2014 06:22)

    Search engines continue to focus more and more heavily on regularly updated, well written content. And the reality is the 400 word basic blog posts that used to rank a few years ago simply won’t rank today and aren’t really helping in driving traffic to websites anymore.
    What we need to be posting today are much more thoughtful, well written, and lengthy articles that are focused on a specific topic, researched around targeting a certain keyword in search results, ...

  • — Why Your Website Is Not Making Money

       (Tuesday, 08 April 2014 08:11)

    Location, location, location… it’s vital for brick-and-mortar storefronts and online businesses. It takes a lot of online marketing muscle and search engine optimization to ensure your website attracts targeted, qualified customers. If your website isn’t making money despite your best efforts, what can you do?
    Jayson DeMers wrote an article for Forbes about what to do if your website isn’t making money. He explains that you may have traffic, but it isn’t converting. Conversion is the second most important part ...

  • — International Marketing is More Than Just Translation

       (Thursday, 27 March 2014 06:54)

    If globalization has affected international trade at the street level, you can bet it has worked its way even deeper into online business, if only sometimes.
    Unfortunately, that “sometimes” means that people try to expand into foreign markets before they’ve considered all the problems and pitfalls that can arise.
    There are some obvious aspects of marketing to people in another country that many businesses try to over-simplify. A US online business trying to approach an Italian market will know that ...

  • — Choosing Your Content: Videos and Animations

       (Wednesday, 19 March 2014 06:57)

    Carrying on with this content evaluation, we move to something a little bit more modern and exciting. I say modern not because videos and animations are new things but because advances in technology have made it easier and more accessible to create and view video and animated content like never before. We are no longer restricted to televisions and corporate movies or shows – anyone can now create video content and many people and brands do.
    Quality matters
    As with ...

  • — 6 Tips for Effective Email Campaign

       (Wednesday, 12 March 2014 06:57)

    In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author discusses the six things your direct mail pieces must contain in order to get people to visit your website.
    If you want to build your online business, research shows that one of the best ways to do it is to use direct mail to drive prospects to your site. It’s ...

  • — How To SEO A Single Page Website

       (Wednesday, 05 March 2014 06:49)

    One of the deciding ranking factor is the thickness of a website and the number of unique and interesting content pages that it has. However, ranking a website with just a single page is also possible. Have you seen a single page website before? I believe you have (if you browse enough and are into discovering new stuff) but in case you haven’t; have a look at the Delhi Timeline website. The look and feel is simply awesome and yes, ...

  • — The Definitive Guide to Keyword Research

       (Thursday, 27 February 2014 06:42)

    If you’ve ever wondered:
    “How do I find keywords my competition doesn’t know about?”
    “How do I know if a keyword is too hard to rank for?”
    “What’s the best keyword research tool on the market?”
    “Where do I even begin with keyword research after Google Hummingbird?”
    Then I’ve got just the thing for you: Keyword Research: The Definitive Guide.
    It’s a comprehensive guide that will show you EXACTLY how to find awesome keywords for your business.
    Here’s what you’ll ...

  • — Video Embeds Now Appearing in Google Search Results

       (Thursday, 20 February 2014 07:36)

    Google’s making it easier than ever to find and play your favorite music videos by featuring prominent video embeds at the top of the search results.
    Instead of playing directly in the search results, clicking on the video takes you to the site hosting the video. And while the majority of these videos are taken from YouTube, Google does occasionally draw from other video sources.
    “While most brands will see no immediate impact since the results, for now, are tied ...

  • — The Beginner’s Guide to PPC Advertising

       (Friday, 14 February 2014 07:25)


    This blog post contains edited excerpts from our free whitepaper: The Beginner’s Guide to PPC Advertising. Get the full guide for more details on how to implement a successful PPC campaign for your business.
    “Paid per click advertising is so passe,” some say. Why is that, when in fact PPC ads account for 65% of clicks for high commercial intent keyword searches?
    One reason for that belief is that customers are getting used to ads and tend to pay ...

  • — Several new features were added to RSS Ground tools

       (Thursday, 23 January 2014 08:16)

    More new features were added to RSS posters and Amazon RSS feeds Generator at RSS Ground.
    Read more…

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